Professional Bull Riders (PBR) Australia and International Headwear’s Country Trucker Caps (CTC) have announced a multi-year partnership, designating CTC as the "Official Trucker Cap of Professional Bull Riders Australia."

The partnership grants CTC the official rights to develop a trucker hat in collaboration with PBR Australia, and includes in-show promotional opportunities, visibility across broadcast media, marketing and advertising campaigns, and corporate hospitality.

"CTC is proud to partner with PBR Australia, the premier professional bull riding organisation in the country," said Founder and CEO Brett Hanly. "This collaboration allows CTC to bring its high-quality, fan-centric merchandise to one of the most thrilling and rapidly growing sports in Australia. Our goal has always been to provide fans with products that not only capture the spirit of the sport but also enhance their overall experience. Partnering with PBR Australia allows us to do just that for a passionate and loyal fanbase."

Supplying businesses, sporting teams, and sports lovers with bespoke trucker caps, the Queensland-based company prides itself on creating products that withstand the rough and tumble of country life, securing its reputation as the home of country hats for country heads.

“PBR Australia blends tradition with modern entertainment through its action-packed events featuring contemporary cowboys, the nation’s fiercest bulls, live music, and traditional country living,” said Glen Young, Managing Director of PBR Australia. “With CTC as our Official Trucker Cap partner, we’re excited to offer our fans bespoke merchandise that reflects their passion and enhances their experience with both our events and the PBR and CTC brands.”

About Country Trucker Caps
Country Trucker Caps (CTC) is part of International Headwear's The Country Companies, developed in 2020. CTC provide Country Hats for Country Heads — made from high-quality materials to withstand the rough and tumble of country life. For more information, visit https://thecountrycompanies.com/.

About PBR (Professional Bull Riders) Australia
PBR (Professional Bull Riders), with events in five countries, has been competing in Australia since 2005. It operates two tours, producing approximately 16 events annually and visiting cities such as Sydney, Brisbane, and Townsville, as well as regional areas in Victoria and New South Wales. For more information on PBR Australia, visit www.pbraustralia.com.au or follow us on Facebook at Facebook.com/pbraustralia and Instagram at Instagram.com/pbraustralia.

For more information, contact:
Fiona New
PBR Australia Consumer Marketing Manager
fnew@pbr.com