Mickey Thompson Tires Partners With PBR Australia
By: Byron Geddes Friday, September 25, 2020 @ 10:18 AM
One of the toughest tyres in the Australian tyre market has become the official Tyre Partner of the toughest sport on dirt. Mickey Thompson Tires will hit the dirt in Caboolture on September 26 for the PBR Caboolture Invitational at QSEC Arena, the first PBR Australia event back with new safety protocols in place since the tour was stopped due to COVID-19. The partnership will continue with all remaining events a part of the 2020 PBR Monster Energy Tour right through to the sport’s Origin series in 2021.
“Partnering with PBR was an obvious choice,” said Mickey Thompson Tires National Sales Manager, Brad Smith. “We see so many similarities between the brands – we both share a huge loyal following that are ready to play hard. Even better, is that we get to engage with our audience in a way we haven’t been able to before, and have a great time doing it.”
“We’ll be pushing the boundaries when it comes to messaging, and PBR are excited to try new things and offer activations that have never been used before. It’s a solid partnership, and we can’t wait to see where it takes us.”
Mickey Thompson Tires will be a part of every ride as the partnership includes the rights to the PBR Riders Challenge. Riders who have not received a score yet wish to challenge the judge’s ruling can hit the “Mickey Thompson Tires Challenge button” within 30 seconds of the ride and before they exits the arena. Mickey Thompson Tires will have branding all on replays and on the final judge’s decision.
Fans will find many reasons to cheer on the new partnership, as Mickey Thompson will sponsor the popular “Fan of the Night” promotion where one lucky fan is singled out and awarded a custom ‘Mickey Thompson Tire Fan of the night’ belt buckle. Mickey Thompson will also have additional branding with signage and activation opportunities in the arena.
“Mickey Thompson Tires have been a leader in tyre design and innovation for close to four decades, and it is with great pleasure to have them come on board as the official tyre partner of the PBR,” said PBR General Manager Glen Young
“Tough, durable and innovative are traits that both Mickey Thompson and PBR have in common and we are excited to promote these common brand attributes in this partnership for many years to come.”